The weather has started to feel much cooler in Vancouver and today I wanted to share an amazing product I discovered while browsing London Drugs during my lunch break at work a few weeks ago and I’ve been using it religiously since!
If you don’t use a serum or don’t know what a serum is, I would first like to tell you that you’re missing a crucial step in your skincare routine (besides a toner, of course). It’s okay if you question the purpose of a serum, I did as well. Depending on the brand some are runny, some leave your skin oily, some moisturize your skin so much so that it feels like you don’t need to apply another cream on top (just like a moisturizing cream) and some just feel like they’re not even doing any good bit for your face. Yup, I’ve used my fair share of serums…
But, let me tell me you – the oily serum is actually helping you look less oily (weird right!) and it is helping the skin with less breakouts, but the best part is that the serum is delivering amazing properties directly to your skin because they contain a very high concentration of active ingredients.
A serum should be applied right after cleansing and toning but before a moisturizer and I would say using it once a day in the morning is sufficient.
Emani is a vegan brand and I’ve only tried this one particular product from this brand but I’m in love!
Why, you might ask? It’s because this serum is NOT just a serum! It’s a primer, it’s a moisturizer and it’s so versatile in that you can wear it everyday under makeup, over makeup or with no make up! And, it’s all with great ingredients :). I wear it everyday, during the week under makeup and on weekends without makeup (I like to let my skin breathe for 2 days, haha).
Why I love this serum so much?
This serum minimizes my pores and leaves my skin feeling so soft and moisturized. It lasts all day and my skin doesn’t feel oily even after applying a moisturizer and makeup.
Foundation and powders apply effortlessly and the serum helps with toning and hiding all blemishes. It also creates a great base for the rest of the skincare products.
Do you use a serum? If so, which is your favourite one?
*This post is not sponsored by any brand or company. All opinions are my own.*